My goal was to generate preliminary site map of corporate website architecture. Our client previously filled out our website discovery form and uploaded a number of files (documents and images).

I sourced the information submitted and was looking for the following:

1. Value Proposition – why is this company unique? What do they do better than their competitors?
2. Objectives – what is the primary goal of this website? Do you have any supporting objective?
3. Who – is this website going to be viewed by? What users are going to visit this website?
4. What – content are your users going to want to see on the website? What decision do you want each user to make?

After sourcing the information I began to draft a site map that would serve as a “jumping off point” in our next meeting.

Home

The homepage has 3-5 seconds to engage the audience by stating a clear value proposition pulls the reader into the next page.

Utility Pages

• Terms of Use
• Privacy Policy
• Site Map

Calls to Action

• News Letter Sign Up
• Contacts
• Request for Proposal

Credibility Factors

• Company Profile
• Case Studies
• White Papers
• Clients

Services (B2B Sales Solutions)

• Lead Generation
• Sales Consulting
• Sales Training

Social Interactivity

• Blog – Helps casually distribute content to users, develop a following and provides fresh new content important for search engine rankings.

Scalability

• Future Modules – make sure framework supports the addition of key website components that align with business goals.